I read this New York Times article, Target Can Make Sleepy Titles Into Best Sellers Target is building a reputation as a “tastemaker” of books. With its Breakout program, the store highlights unknown writers and have helped many make it to the bestseller list. Plus, the Bookmarked Club Pick is selected by a panel of Target employees. Each book selected has a special Target edition with an author letter specifically addressed to Target reader. Here’s another interesting thing … [Read more...]