I really do think that social networking is here to stay. I know that some writers may get overwhelmed with social networking because it can really be a time suck, but I think if you just pick one of the technologies to get out there (Facebook, Twitter or even blogging—which is the only thing I do right now) and keep that one thing updated and current, it’s better than nothing.
Now it seems like the publishers are getting in on the current trend. Two publishers, Penguin and Simon & Schuster, recently launched online sites for readers.
The Penguin site, From the Publisher’s Office, is pretty cool. With different “rooms” that cater to different types of media. The Screening Room has different channels. Particular of interest to me is the YA Central channel, which currently has video episodes from some of its YA authors. This site will update with new content seasonally, so I guess the next installment will be in the Fall.
You can read more about this site in the Publisher’s Weekly article, Penguin Launches Online Network.
Simon & Schuster’s Pulse It site is more like Facebook. The site is aimed at 14- to 18-year-olds and they can create personal profiles and befriend other members.
What’s interesting about this site is that S&S will make two books per month available to be read online for free and members can choose one of those titles and have 60 days to finish the book. Right now, the site has about 3,100 members. I couldn’t join and see what the site is about (you have to be between the ages of 14 and 18) but this seems like a great opportunity for the publishing house to get a buzz about its books plus a great way for S&S authors to communicate with their readers.
You can read more about Pulse It in the Publisher’s Weekly article, Simon & Schuster Launches Teen Networking Site.
